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锅小福 · 健康养生

超实用的小焖锅加盟店的营销技巧
发布时间:2019-08-07   点击次数: 来源:http://www.guoxiaofu.com

一、消费者是好的导向

1. Consumers are good guides
顾客是好的教师,饭店营销者要不时地主动搜集顾客的意见或倡议,由于普通状况下,顾客是不会主动诉说的,顾客常常只要在非常称心或非常愤慨的状况下,才会褒扬或投诉餐饮。所以,营销管理者要设法经过多种渠道,调查和预测顾客的需求,获取顾客的反应。
Customers are good teachers. Hotel marketers should take the initiative to collect customers'opinions or suggestions from time to time. Because in general, customers will not take the initiative to complain. Customers often praise or complain about catering only when they are very satisfied or indignant. Therefore, marketing managers should try to obtain customers'response through various channels to investigate and predict customers' needs.
二、餐厅答应式的主动推送信息形式
2. Active Promotion Information Form in Restaurant
餐厅在本人的公众账号上推送餐厅动态、美食、效劳信息或打折优惠信息,就像餐厅的海报,经过微信与用户沟通交流新颖讯息,便当快捷、本钱低。由于餐厅是高接触度和体验度相当高的行业,假如能花时间跟粉丝聊聊天,拉近餐厅与用户的间隔,当然更好。
Restaurants push restaurant dynamic, gourmet, service information or discount information on their public accounts, just like restaurant posters, through Wechat to communicate and exchange new information with users, it is convenient and low-cost. Because restaurants are industries with high contact and experience, it would be better if we could spend time chatting with fans and close the gap between restaurants and users.
三、美食微信分享形式
3. The Form of Food Wechat Sharing
分享与链接是互联网传媒的重要通路,更是人之本性使然。应用开发者可经过微信开放接口接入第三方应用,能够将餐厅的logo放入微信附件栏中,让微信誉户便当地调用第三方应用停止内容选择与分享。应用微信与朋友分享吃到的美食,分享餐厅优惠等等。
Sharing and linking is an important channel of Internet media, but also the result of human nature. Application developers can access third-party applications through the open interface of Wechat, and can put the restaurant logo in the attachment bar of Wechat, so that micro-credit users can easily call third-party applications to stop content selection and sharing. Apply Wechat to share food with friends, restaurant discounts and so on.
小焖锅加盟
四、餐厅扫一扫加会员
4. Clean up the restaurant and increase the membership
微信扫一扫是链接餐厅官方微信和用户的便利通路。用户只需用手机微信中的“扫一扫”功用扫描餐厅独有的二维码,就能取得一张存储于微信中的电子会员卡,可享用餐厅提供的会员折扣、餐品信息、活动引见和效劳。
Wechat sweep is a convenient way to link official Wechat and users in restaurants. Users can obtain an electronic membership card stored in the micro-letter by scanning the restaurant's unique two-dimensional code with the function of "sweeping" in the micro-letter. They can enjoy the membership discount, food information, activity introduction and service provided by the restaurant.
五、优惠券营销
V. Coupon Marketing
关于餐饮企业来说,常见的促销方式之一就是优惠券。优惠券的运用常常是促使人们消费的直接推进要素,更是衔接企业网络营销和店内销售的桥梁。消费者在理解餐厅的同时,优惠券会促进消费者马上停止次尝试。
As far as catering enterprises are concerned, coupons are one of the common ways of promotion. The use of coupons is often a direct driving factor to promote people's consumption, but also a bridge linking enterprise network marketing and in-store sales. While consumers understand restaurants, coupons encourage consumers to stop trying for the first time.


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