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初次创业你是如何选择好的餐饮加盟品牌?
发布时间:2020-08-25   点击次数: 来源:http://www.guoxiaofu.com

  没有一个餐饮品牌是无端地野蛮生长起来的,它需要抱团取暖,需要天地人和。而加盟就像是一把双刃剑,要么能抱住品牌的“大腿”扶摇直上,要么跟着品牌一起消失殆尽。

  No restaurant brand is growing up without any reason. It needs to keep warm and needs harmony between heaven, earth and people. And joining is like a double-edged sword, either can hold the "thigh" of the brand, or disappear with the brand.
  想依靠加盟搭上创业的顺风车,又怕亏得血本无归?!
  Want to rely on joining in to catch the free ride of entrepreneurship, but also afraid of losing money?!
  对创业者来说,选择一个好的加盟品牌就能赢在起跑线上。作为餐饮界老司机,小编在此送上你必须知道的加盟防坑秘↓↓↓
  For entrepreneurs, choosing a good franchise brand can win in the starting line. As an old driver in the catering industry, Xiaobian is here to send you the secret of joining in the anti pit
  品牌影响力
  Brand influence
  很多加盟商是跨行业进入餐饮行业,对这个行业的经营本质、关键点还不太了解。现在,餐饮加盟确实很乱,设局骗加盟商成为常态,主要有几种方式:
  Many franchisees enter the catering industry across industries, but they don't know much about the nature and key points of this industry. Now, it is really chaotic to join in catering industry. Setting up a bureau to cheat franchisees has become the norm. There are mainly several ways:
  ①找人排队,冒充生意好,看着红火不赚钱,只为骗加盟费。
  ① Looking for people to line up, pretending to be a good business, looking at the red fire does not make money, just to cheat the franchise fee.
  ②找人流大的地方开店,租金很高,虽然看着火,但除去租金没有钱赚。
  ② If you want to open a shop in a crowded place, the rent is very high. Although you can see the fire, you can't make any money except the rent.
  ③没有直营店,找一家加盟店冒充直营店。
  ③ If there is no direct store, find a franchise store to impersonate it.
  ④没有店面,用样板间招商。
  ④ There is no storefront, use model room to attract investment.
  ⑤山寨名牌,看哪家生意火,直接冒名顶替。比如遍大街的黄焖鸡米饭、重庆小面、小郡肝串串……李鬼李逵真是傻傻分不清楚。
  ⑤ The famous brand of Shanzhai, which business is popular, will be replaced directly. For example, stewed chicken rice, Chongqing noodles, and Xiaojun liver are all over the street Li Gui and Li Kui are so stupid that I can't tell them clearly.
                                      锅小福三汁小焖锅
  所以一开始都要对加盟商进行特许经营资质审查!!(敲黑板、划重点啦~)
  So at the beginning, we should review the franchise qualification of franchisees!! (knock on the blackboard and draw the key points
  ——要找具有一定开店经验,且连锁店数达一定规模或发展至少5年以上的总部,有竞争力的连锁品牌,比较有经营保障。
  ——We should find a competitive chain brand with a certain experience in opening a store, and the number of chain stores has reached a certain scale or has developed for at least 5 years. The competitive chain brand has relatively good business guarantee.
  选择好产品
  Choose a good product
  产品是否适合本地经营?
  Is the product suitable for local operation?
  产品是否可以标准化?
  Can the product be standardized?
  总部究竟有没有持续的产品设计与升级能力?
  Does the headquarter have the capability of continuous product design and upgrading?
  除了专门的标准化操作规程,加盟商还要下到店面跟着师傅学习7天时间。只有师傅通过,判定技术过关才能放行。
  In addition to specialized standardized operating procedures, franchisees have to go down to the store to learn from the master for seven days. Only master pass, determine the technical pass can be released.
  “鞋子合不合脚,只有脚知道”。餐饮的核心竞争力是产品,但很多品牌总部自己本身产品就单一,虽然承诺会研发新品,但是从来没有兑现过。
  "Only feet know whether shoes fit or not.". The core competitiveness of catering is products, but many brand headquarters have their own products. Although they promise to develop new products, they have never fulfilled them.
  中国地大物博,各个地方对餐饮的口味要求不一样,所以产品变化、口味变换也非常重要。员工培训和菜品刚开始可以依赖总部,但是后期一定要自己抓。建议加盟商可以做10%~20%的产品本地化,让贴近本地人进店消费。
  China has a vast territory and abundant resources. Different places have different requirements on catering taste, so product change and taste change are also very important. Staff training and dishes can depend on the headquarters at the beginning, but in the later stage, we must grasp it by ourselves. It is suggested that franchisees can localize 10% ~ 20% of their products so that local people can enter the store for consumption.
  查询你想加盟的店有没有注册商标,注册的商标是否有加盟资质,这就规避了最大的法律风险。
  Check whether the store you want to join has a registered trademark and whether the registered trademark has the qualification to join, which avoids the biggest legal risk.
  小编建议你一定要选择品牌实力强劲的,加盟前一定要全面了解清楚该品牌的运营与前景,一定要去该品牌的公司总部去视察,确保万无一失!
  Xiaobian suggests that you must choose the brand with strong strength. Before joining, you must fully understand the operation and Prospect of the brand. You must go to the company headquarters of the brand to inspect to ensure that everything is safe and sound!
  以上是关于初次创业如何选择好的餐饮加盟品牌的内容,想要了解更多内容欢迎点击我们的小焖锅加盟http://www.guoxiaofu.com网站。
  The above is about how to choose a good restaurant brand for the first time. If you want to know more, please click our small stew pot to join us http://www.guoxiaofu.com Website.


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