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锅小福 · 常见问题

看似简单的餐饮加盟要注意哪些?
发布时间:2020-05-26   点击次数: 来源:http://www.guoxiaofu.com

1、尽量避免重复经营。

1. Try to avoid repeated operation.
在商场经营餐饮项目要注意商场现有的餐饮产品,尽量避免重复经营。就像煌品三汁焖锅加盟总部负责人所说的那样,在产品同质化的时代,重复经营无疑是死路一条。如果大家都习惯了煌品三汁焖锅,那么第二家店就是结结实实的复制品,很容易成为炮灰。现在的新市场不要求你独一,但一定需要无二,若是没有与众不同的食材、汤料、口味、文化,就很容易成浮云。所以在选取店面时,一定要做好周边市场的调查,从而决定自己的产品和特色化内涵。
In the operation of catering projects in shopping malls, we should pay attention to the existing catering products in shopping malls and try to avoid repeated operation. As the head of the headquarters of huangpin Sanzhi stewing pot said, in the era of product homogeneity, repeated operation is a dead end. If everyone is used to the huangpin three juice stew pot, then the second shop is a solid replica, which is easy to become cannon fodder. Now the new market doesn't require you to be unique, but it must be unique. If you don't have unique ingredients, soup, taste and culture, it's easy to become a floating cloud. Therefore, when selecting stores, we must do a good job in the investigation of the surrounding market, so as to determine our own products and characteristics.
2、根据消费情况确定项目。
2. Determine items according to consumption.
餐饮业要根据商场消费者的消费水平、年龄结构、商场规模、人员流动情况来确定经营餐饮的项目,你不能送男朋友口红,送女友领带。只有针对目标的服务才能获得对方的心,所以若是商场的儿童店偏多,就选择甜品、零食、韩式餐饮等符合儿童口味需求的食物,若是年轻人居多,就选择饮品店、三汁焖锅等较有情调的项目,若是中老年产品居多,就选择食疗、药膳、养生项目,满足目标群体的需求,才能完美引流。所以,开店之前要对当地市场做详细了解,这样才能确定合适的目标消费群体的需求。另外,最好选择时尚有特色的餐饮产品,可以扩大受众面积。
The catering industry should determine the catering items according to the consumption level, age structure, scale and personnel flow of the consumers in the shopping malls. You can't give a boyfriend lipstick or a girlfriend tie. Only targeted services can get each other's heart, so if there are too many children's shops in the mall, they should choose sweets, snacks, Korean restaurants and other foods that meet the needs of children's tastes. If there are too many young people, they should choose beverage shops, three juice stewing pots and other projects with more flavor. If there are too many middle-aged and old people's products, they should choose dietotherapy, medicated diet and health preservation projects to meet the needs of the target group Demand, can perfect drainage. Therefore, before opening a store, it is necessary to have a detailed understanding of the local market, so as to determine the needs of the appropriate target consumer groups. In addition, it's better to choose fashionable and featured catering products to expand the audience area.
3、品牌硬或者关系硬。
3. Hard brand or relationship.
虽然不想承认,但现在的现状就是:热门商场很难拿到位置,要么经营的品牌硬,要么关系硬。所以如果想进热门商场开店的朋友,必须找关系,而且最好找到管事,有决定权的人。因为不仅你能拿到好位置,还能谈到好的条件。这也让很多想在商场做餐饮的创业者非常纠结。煌品三汁焖锅加盟总部拥有全国80%以上商场的进场权,会帮助加盟商顺利进驻大型商超,免除进场要面对的一系列麻烦。
小焖锅加盟
Although I don't want to admit it, the current situation is: it's very difficult for popular shopping malls to get their positions, or the brands they operate are hard, or the relationships are hard. So if you want to open a shop in a popular mall, you have to find a relationship, and you'd better find someone who has the decision-making power. Because not only can you get a good position, but also talk about good conditions. This also makes a lot of entrepreneurs who want to do catering in the mall very confused. The headquarters of huangpin Sanzhi stewing pot has the right to enter more than 80% of the shopping malls in China, which will help the franchisees to enter the large-scale supermarkets smoothly and avoid a series of troubles to enter the market.
4、选址要选成熟的商圈。
4. Select mature business district for site selection.
对于新的商场,一定要看他们的招商团队和运营团队专不专业,要不很容易把一个商场做死。如果一不小心跟进去,就成炮灰了。一个创业者,需要紧急回本的话,不建议去选潜力市场,要长期培育的商圈最好不要碰。因为很有可能在长期培育的中途就会因为资金周转不利而挂掉。进商场进错了的话,赔钱也是肯定的。若是着急资金回流,进入新商场的话,最好要谈好如果开业率没达到约定或主力店没开全,就要减租或免租,作为成本规划。
For new shopping malls, we must see whether their investment promotion team and operation team are professional or not, or it's easy to kill a shopping mall. If you don't follow me carefully, it will become cannon fodder. If an entrepreneur needs to return the capital in an emergency, it is not recommended to choose potential market. It is better not to touch the business circle that needs to be cultivated for a long time. Because it is likely that in the middle of the long-term cultivation, it will be hung up due to the unfavorable capital turnover. If you are in the wrong mall, you will lose money. If you are in a hurry to return funds and enter a new shopping mall, you'd better negotiate that if the opening rate does not reach the agreement or the main store is not fully opened, you need to reduce or exempt rent as a cost planning.
由于在商场开餐饮店,店面的整体形象都要比外面更高端一些,投资一般都会比普通的餐饮店要大,因此煌品三汁焖锅加盟总部提醒各位创业者,根据自己的投资能力选择合适的项目,盲目的求高端或者降成本都是不可行的。
Since opening a restaurant in the mall, the overall image of the store is higher than that of the outside, and the investment is generally larger than that of the ordinary restaurant. Therefore, the headquarters of huangpin Sanzhi stewing pot reminds entrepreneurs that it is not feasible to select the appropriate project according to their investment ability, blindly seeking high-end or reducing costs.
有了小焖锅加盟上面的小总结,希望对广大客户有所帮助,如果有什么不理解的或者寻求帮助的请点击我们的网站:http://www.guoxiaofu.com或者来电咨询,我们会尽全力为您解决
With the small summary above, we hope to help our customers. If you don't understand or ask for help, please click our website: http://www.guoxiaofu.com Or call for consultation, we will do our best to solve it for you


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